Google Ads Management
We manage Google Ads so your business appears when people are already searching for what you sell. Campaigns are built around buying intent, sent to fast landing pages, and tracked through to the sale so you know what each customer cost.
Built on intent
The strength of Google Ads is that people tell you what they want. We choose keywords that signal a purchase, exclude the ones that waste money, and write adverts that match the search closely.
The landing page does half the work
A good advert sent to a slow or vague page loses the lead. We build or improve the landing page for each campaign: one clear offer, proof, and a form or call button that is easy to use on a phone.
Tracked to revenue
We set up conversion tracking for forms, calls and WhatsApp, and pass sale outcomes back from your CRM. Google then optimises towards customers, not just clicks, and you see cost per sale alongside cost per lead.
What we set up and manage
- Search campaigns for the phrases your buyers type, with negative keywords to block wasted clicks
- Performance Max and Display only where they make sense for your goal
- Call ads and location extensions for local businesses, linked to your Google Business Profile
- Landing pages built to convert, or improvements to the pages you already have
- Conversion tracking for forms, calls and WhatsApp clicks, so Google optimises for leads, not clicks
- Weekly bid, budget and search-term reviews
Budget and expectations
Your ad spend is paid directly to Google, separate from our management fee, and agreed in writing before launch. Most local businesses start with a modest daily budget, prove the cost per lead, and scale the campaigns that pay for themselves.
Google Ads usually brings the first enquiries within days. The first two to four weeks are about learning which keywords and messages convert, so judge the results on the second month, not the first week.
Measured to the sale
A cheap click is worthless if it never becomes a customer. We connect your campaigns to your CRM so you can see cost per qualified lead and cost per sale by campaign, and cut what does not convert.
What is included
- Search campaigns
- Performance Max
- YouTube Ads
- Display and retargeting
- Lead form campaigns
- Conversion tracking
- Landing pages
Why Engage X
Most agencies stop at the lead. We also build what happens next: the CRM that records it, the follow-up that chases it and the dashboard that shows whether it turned into revenue.
- Marketing, sales and systems from one team
- Every lead tracked from first click to closed deal
- Reporting on revenue, not just reach
How we work
- DiscoverUnderstand the business
- DiagnoseFind the bottlenecks
- DesignPlan strategy and system
- DeployLaunch marketing and tools
- TrainTrain the people
- TrackMeasure everything
- OptimizeImprove continuously
- ScaleAutomate and expand
Questions, answered
What budget do we need?
It depends on your category and location. We recommend a starting budget after reviewing search volumes and click costs for your keywords.
Do we own the ad account?
Yes. Campaigns run in your own Google Ads account, and you keep the account and its history.
How quickly do Google Ads produce leads?
Search campaigns can produce enquiries within days of launch. The first few weeks are spent refining keywords and bids.
What is the minimum budget for Google Ads?
There is no fixed minimum, but you need enough daily spend to collect useful data. We recommend a starting budget after looking at the cost per click in your category and city.
Do you charge a percentage of ad spend?
We usually charge a fixed monthly management fee, so our fee does not rise just because you spend more with Google.
Get a free strategy consultation
Tell us about your business. We look at your leads, your follow-up and your numbers, and call you back within one working day with what we would fix first.
- Free 30-minute consultation
- Reply within one working day
- No obligation, no spam